We understand hair and how our lifestyle, behaviour and environment affect its behaviour. So before developing any product or finding any solutions, we first start from understanding the problem. Our aim is to develop a science driven innovative haircare range that solves all haircare problems and not just be another haircare brand in the market. Using high quality and innovative ingredients, we have created an array of products that are specifically designed with Indian hair in mind. Our range of shampoos, conditioners and styling products are formulated to provide long lasting hydration and nourishment, while preserving your hair's natural strength and volume. Everything we develop goes through a strict series of clinical tests before we introduce it. Our products are designed and formulated by leading dermatologists, who wanted to fill the lacune of science backed haircare in India.